Meta ads that turn scrollers into booked jobs.
your creative is your targetingMost owners have already tried Facebook ads. That's the problem.
You've put money into Facebook before. Here's where it usually leaks out.
- You boosted a post once
- You got likes from people two states away. The phone stayed quiet.
- Leads came fast, then dried up
- You paid someone to run ads, and leads showed up for a month. Then they stopped. Half of the ones that did come in never picked up the phone.
- The same ad ran for six months
- Cost per lead crept up every week. Your market got tired of seeing the same face.
- The callback came after lunch
- A lead fills out a form at 9:12 in the morning. Someone calls back after lunch. By then the job is gone.
- The tracking is broken
- No pixel. No call tracking. Meta is guessing, so your money is guessing too.
How we run Meta ads
How Meta Ads works, in plain words
People on Facebook and Instagram aren't looking for you, so the ad has to earn the stop, and a short video does that job. Meta watches who stops, who taps and who fills out the form, then finds more people who act the same way. That's why the video matters more than the settings: your creative is your targeting.
- Learn your money math
- What one job is worth. Which jobs you want more of, and which ones you never want again.
- Shoot four ad videos a month
- Our Phoenix crew films you, your team or the work itself, with real gear. Short hooks and several angles, so one tired ad can't sink your month.
- Launch broad and let Meta find the buyers
- Location, age and a strong video. Then we test hooks and offers head to head and keep the winners.
- Send the lead where it converts best
- Sometimes that's a form inside Facebook. Sometimes it's a landing page we build. We test both and judge by booked jobs, not form fills.
- Answer in minutes, not hours
- Your CRM fires a text the second a form comes in. AI follow-up keeps nudging until a person takes over.
Want the details?
Meta's AI now picks the audience by default, and your own picks count only as hints. Fight that with tight settings and you usually pay more per lead. A form inside Facebook fills itself in, and one study says two to three times more people finish it than a page.
What you get
- Four ad videos a month
- Scripted, shot and edited by our crew.
- Campaign build and daily management
- Across Facebook and Instagram.
- A/B testing
- On hooks, offers and audiences, so you always know what's winning.
- CRM automations
- Built in Scaliency CRM, so no lead sits.
- Landing pages
- Up to three a month, built to turn clicks into calls.
- Lead tracking
- Ties each lead back to the ad that made it.
- Retargeting
- Ads shown again to people who watched, tapped or started a form.
- Monthly review
- In plain English. What we spent, what came back and what changes next.
- Strategy calls
- Every two weeks on our bundled plans.
- You own all of it
- The ad account, the videos, the pages and the lead list. Built in your accounts, not ours.
Why it works
Your content feeds your ads
You get four new ad videos a month either way. When we run your organic content too, the best clips become ads as well. Ads die when a market gets bored, and fresh video is the cure.
Retargeting picks up the maybes
Most people who see your ad aren't ready today. A second ad can reach the ones who watched, tapped or started a form. It costs less than a cold view.
The page is part of the ad
A great video that lands on a slow, crowded site wastes the click. We build the page too, so the ad and the page make the same promise.
Speed decides who wins the job
The first business to call usually gets it. Your CRM sends a text in seconds and keeps going until someone answers. Most agencies stop at the form, and that gap is where the money leaks out.
Owners who hand us their Facebook and Instagram ads
View all case studiesWe’ve been working with Scaliency Marketing for Halo Turf and they’ve been great. They’re running our Google Ads and Meta Ads and we’re seeing strong results already. Super easy team to work with, responsive, and they really understand how to generate quality leads. 100% recommend Scaliency Marketing if you want really growth for your business.
I can’t recommend this marketing team enough. They helped take our business to the next level, generating over $100,000 in monthly revenue while dramatically increasing our visibility and brand recognition. Their team is incredibly talented, professional, and truly understands what it takes to help a company stand out in a competitive market. From strategy and branding to content and execution, they’ve exceeded every expectation. If you’re serious about scaling your business, building a recognizable brand, and working with a team that delivers real results, these are the people to hire. Investing in them was one of the best decisions we’ve made. Thank you for everything you’ve done I look forward to continuing to grow together!
Accounts that work with Meta's broad targeting report 7 to 15 percent lower cost per result. Accounts that fight it with tight settings pay more. Source: Marketing Agent, Meta Advantage+ roadmap for 2026
The terms, up front.
- Month to month
- No long-term contract. We'd rather earn next month than trap you for a year.
- You own everything
- We build in your accounts. The videos, photos, ads and pages are yours, even if we part ways.
- No markup on ad spend
- Your budget is paid straight to Google or Meta. We share our fee on the call, once we know your scope.
Is this for you
A good fit if
- You have a team, and you could handle more calls next week.
- One job is worth real money, or your customers come back again and again.
- Someone answers the phone fast, or wants help fixing that.
- You want to build something you own, not rent leads from a lead site.
Not a fit if
- You want leads by Friday and nothing after that.
- Nobody can call a new lead back within the hour.
- You don't want video in the mix at all.
- You're shopping for the cheapest monthly fee on the list.
You don't have to be on camera. We film your crew, your trucks, your job sites and your happy customers, and some of our best ads never show the owner. If you do want the camera, we script it and coach you.
Common
Questions
It depends on your trade and your market. A cleaning company pays far less per lead than a roofer, and costs rose across the board this year as more businesses started bidding. We track cost per booked job, not just cost per lead.