Google Ads management that books real jobs.
every call traced to its keywordYour ads are spending. Your phone isn't ringing.
The card gets charged every month. The clicks show up in the report. The booked jobs don't.
- Nobody can name a good lead's source
- Ask which keyword brought in last week's two real calls. Nobody can tell you.
- You pay for searches you'd never want
- People looking for a job. People looking for a how-to video. A service you dropped two years ago.
- The tracking counts the wrong things
- A page view isn't a lead. A button click isn't a lead. Google learns from that bad data and buys more of the wrong clicks.
- Someone set it up once and walked away
- The same wasted searches drain the same budget, month after month.
- The report is all clicks and views
- Not one line tells you what a booked job cost you.
How we run Google Ads
How Google Ads works, in plain words
Someone types "roof leak repair near me" into Google. Google runs a fast auction behind the scenes, and your bid and your ad quality decide if you show up. You pay when a person clicks, not when your ad shows. So two things decide if you make money: which searches you pay for, and what people see when the click lands.
- Research before we spend
- We learn the words your buyers type, not the words that sound smart in a meeting. A pool builder and a pool cleaner need very different lists.
- Build the account tight
- Small keyword groups. Ads that match the search word for word. A long list of negative keywords from day one, so you stop paying for "jobs", "free" and "how to".
- Track the lead, not the click
- Every campaign gets call tracking. Each call and form ties back to the ad and keyword behind it, so you can see what a real lead costs.
- Build the page the ad points to
- Up to three landing pages a month. The page says what the ad said. One offer, one button, fast on a phone.
- Improve it, and write it down
- Every change goes into a log you can read. Each month we walk you through it in plain English.
Want the details?
Google can bid for you with tools called Smart Bidding and Performance Max. Both learn from your tracking data. Most experts want 30 to 50 real conversions a month before that learning is steady. Under that, we keep tighter control and feed the machine clean data first.
What you get
- Keyword research
- Built around your trade, your services and your map area.
- Full campaign build
- Set up inside your own Google Ads account.
- Negative keyword lists
- Updated as new junk searches show up.
- Call tracking
- Every call ties to a campaign and a keyword.
- Conversion tracking
- Tied to the source, so you know where each lead came from.
- Change logs
- A written record of every change we make.
- Landing pages
- Up to three a month, each built for the ad that sends the traffic.
- On-page SEO
- On every page we build for you.
- Strategy calls
- Every two weeks on our bundled plans.
- Monthly reporting
- In plain language. Cost per lead, not pretty charts.
Why it works
We show our work
Most agencies sell "tuning" and hand you a dashboard. You get a log from us: the date, what we changed and why. If we did nothing that week, you'll see that too.
Your content feeds your ads
We shoot video too, so every video can feed an ad and every ad lands on a page we built. Nothing sits in a folder waiting for someone to use it.
Speed wins the job
A roofer who answers in two minutes beats the one who calls back tomorrow. Your CRM and our follow-up reply while the lead is still holding the phone.
Google first, then Meta
Google catches people who already want the job: a burst pipe, a dead AC in July. Meta creates want, like turf or a remodel. Most owners start with Google, then add Meta once the calls are tracked.
Owners who trust us with their ad budget
View all case studiesWe’ve been working with Scaliency Marketing for Halo Turf and they’ve been great. They’re running our Google Ads and Meta Ads and we’re seeing strong results already. Super easy team to work with, responsive, and they really understand how to generate quality leads. 100% recommend Scaliency Marketing if you want really growth for your business.
This team is amazing, they really simplify the process of marketing and most importantly they bring in the leads to keep you busy! I highly recommend them and look forward to continued success with them!
Home and home improvement has the second highest average click cost of any industry in the 2026 WordStream and LocaliQ report. Only legal is higher. That report looked at 13,474 search campaigns across 23 industries, so every junk click comes out of your pocket. Source: WordStream, 2026 Google Ads benchmarks
The terms, up front.
- Month to month
- No long-term contract. We'd rather earn next month than trap you for a year.
- You own everything
- We build in your accounts. The videos, photos, ads and pages are yours, even if we part ways.
- No markup on ad spend
- Your budget is paid straight to Google or Meta. We share our fee on the call, once we know your scope.
Is this for you
A good fit if
- You run a service business with a crew, and you can handle more calls.
- People already search for what you sell.
- You want to see the work, not just a score.
- You're building for the long haul, not testing us for four weeks.
Not a fit if
- You're shopping for the cheapest management fee in town.
- You want us to skip setup and tracking to save a week.
- Nobody answers the phone during business hours.
- You need jobs by Friday with no budget behind the ads.
Your time: about an hour up front for access and a few questions, then a call every two weeks. No camera time for Google Ads. And we'll tell you on the call if Google is the wrong first move for you. Sometimes it is.
Common
Questions
It depends on your trade, your city and how many companies bid against you. Home improvement clicks are among the priciest in Google Ads, second only to legal work. We look at your job value and your goal on the call, then set a budget that can win. Ad spend is paid straight to Google and never marked up.