Scaliency
5.0/532 Google reviews

Two owners who learned the hard way.

started on Baseline Road

We’re Oscar and Cesar. We run video, ads, landing pages and lead follow-up as one system for Phoenix service businesses that want more booked jobs.

  • Office on Baseline Road, Phoenix
  • BBB Accredited since February 2026
  • Month to month, no long-term contract
Free 30-minute call. No pitch deck.
Oscar and Cesar leaning on the wrapped Scaliency cars in Phoenix
Who we are
Oscar Gutierrez, CEO. Cesar Salas, CMO.
Where we are
Phoenix, plus Mesa, Chandler, Gilbert, Tempe, Scottsdale, Glendale and Peoria.
What we run
Video, ads, landing pages, CRM and lead follow-up. One team.
Where it started
Cesar Graphics, a family print shop open since 2008.

It started in a print shop.

Cesar Graphics has printed signs, shirts and banners for Phoenix since 2008. It’s a family shop. Cesar’s dad started it, and Cesar grew up in it.

Oscar walked in to run the shop’s ads and build a new website. That was the whole job.

It worked. Then something else showed up.

Oscar’s ads brought in calls. Cesar’s videos made people care before the call ever happened. Apart, each part was fine, but side by side each one got much stronger.

So the two of us started Scaliency.

We never left the building. Cesar Graphics is in Suite #112, and our office is a few doors down in #106. We just added a door.

Meet the owners

Co-Owner and CEO

Oscar Gutierrez

The numbers guy.

Oscar has an economics degree, and he went into data analytics after that. His job was to pull numbers apart and find out what was really going on.

He also spent years in roles where he faced customers all day. Upset people, happy people, and people who just wanted a straight answer. He learned how a real customer talks, complains and buys.

Then he started a business, and it failed. The work was good. Not enough people knew the business existed.

That one still stings. Oscar didn't blame the market.

He went and learned the part he'd missed: paid ads, websites, tracking and follow-up. He learned how a click turns into a booked job.

Today Oscar runs Google Ads, Meta Ads, strategy and reporting at Scaliency. He's the one who'll tell you a channel is losing money, even when staying quiet would be easier.

Co-Owner and CMO

Cesar Salas

The people and camera guy.

Cesar grew up in his dad's print shop, Cesar Graphics, open in Phoenix since 2008 and still family owned.

He started at the counter. He talked with walk-ins all day: contractors, shops, schools and churches. He heard what a small business owner really worries about, because he heard it every morning.

Then he moved to the back and ran the printing. Ink, presses, deadlines, reprints. Real work with real costs.

Then he picked up a camera. He shot for the print shop first, then for other Phoenix businesses, and that grew into his own content business. Today he decides what a video should say, how it should feel, and why anyone would watch past the first two seconds.

Today Cesar runs sales, content and creative direction at Scaliency. He likes people and he likes booking meetings. If you get on a call with us, you'll probably meet him first.

We built our process client by client.

Our first clients taught us more than any course could.

A roofer wants leads before storm season. A pool builder wants photos that match his prices. A plumber needs the phone answered at 7pm.

So we wrote down what worked and cut what didn’t. After enough months, the same five steps kept winning.

Now every client runs on them. What changes is your market, your offer and the footage.

Research first
We study your market, your rivals and your best past customers. We find out what people search and what makes them call you instead of the next guy.
Content next
We script, shoot and edit video that sounds like you, not like a brochure. Every shoot is planned ahead, so your time on camera stays short.
Then ads
Your videos become ads on Google, Meta and more. Each ad points to a page built to get a call, not just a visit.
Then follow-up
New leads land in your CRM. Texts, calls and replies go out fast, so nobody sits there waiting on you.
Then we tune it
We read the numbers every month. We keep what works, cut what doesn't, and tell you both in plain words.

What we believe

You own it all

Every video, photo, ad, page and lead belongs to you. We build inside your accounts, not ours. If we ever part ways, you keep every bit of it.

Speed beats polish

A fast reply books more jobs than a perfect one. So we set up systems that answer new leads in minutes, day or night.

One team, not five vendors

Your video person should know what your ads need. We run all of it, so nothing falls in the gaps between vendors.

Plain words only

You shouldn't need a class to read your own report. If we can't say it simply, we don't understand it well enough yet.

We say the hard thing

If a channel is losing money, you hear it from us first. Losing your trust costs us far more than losing a line item.

The Scaliency team with the wrapped cars in Phoenix

Small team, same faces.

Scaliency is a small in-house team, and that’s on purpose.

Helena runs social media and content strategy, and she lives in TikTok and Instagram all day. Tommy shoots and edits, and he’s behind the camera on most shoots.

Oscar and Cesar stay on your account, not just on the sales call.

Who we work with

Service businesses in Phoenix and the cities around it.

Home services
HVAC, plumbing, roofing, landscaping, pools, turf, gutters and cleaning
Auto
Repair shops and collision centers
Building
Construction, remodeling, print and graphics
Offices
Real estate, dental, medical and law

You're a good fit if

  • You have a team, and the work you do is really good.
  • You want more booked jobs, not more likes.
  • You can give us a few hours a month on camera.
  • You think in years, not in weeks.

You're not a fit if

  • You want leads by Friday with no ad budget.
  • You want posts only, with no ads and no tracking.
  • You want a vendor who never pushes back.
  • Your team can't answer new leads quickly.

That last one matters most. The best ads in Phoenix can’t save a phone nobody picks up.

What local owners say

Working with Cesar and Oscar has been one of the best decisions for my business. From the start, their team was responsive, professional, and truly focused on understanding my company’s needs. They helped improve our online presence, upgraded our website, and supported our service marketing in a way that actually brought results. Communication was clear and consistent throughout the process, and any updates or changes we needed were handled quickly. Their attention to detail and commitment to quality really stand out. It feels like they care about our success just as much as we do. I highly recommend them to any business looking for reliable media and web support. Great service, great people, and great results.
Fidel Beltran
These guys are on another level! Every single time we work together, they blow expectations out of the water. They overdeliver, add value, and show up with a championship mindset every time. You can feel the passion and pride they bring to their work.
Matiez Mendoza

We’re BBB Accredited with an A rating, and have been since February 2026.

The terms, up front.

Month to month
No long-term contract. We'd rather earn next month than trap you for a year.
You own everything
We build in your accounts. The videos, photos, ads and pages are yours, even if we part ways.
No markup on ad spend
Your budget is paid straight to Google or Meta. We share our fee on the call, once we know your scope.

Get on a free call with Oscar or Cesar. We'll pull up your market and show you what your rivals are running, then map out a plan you can use with or without us.

Free 30-minute call. No pitch deck.

Common

Questions

Two people. Oscar Gutierrez is Co-Owner and CEO, and Cesar Salas is Co-Owner and CMO. Both of us work on client accounts, not just on sales calls.

Ready to get
started?

Meet us before you hire us. We'll look at your market and your numbers, then tell you what we'd do first.